Since when are spandex pants sexy?

I wear them, you wear them. Guy or gal, you don’t find many Vancouverites without an article of clothing from Lululemon in their closet. It’s just not west coast. Perhaps it’s inhuman, or surely unheard of? This carefully marketed collection of glorified exercise pants and over priced hoodies remains popular with its multi-national franchise continuously expanding with no end in sight. What I want to know is – what’s their secret?

The urban myth that every gal’s backside looks good in ‘Lulus’ is simply not so people. For example, uber skinny gals with little or no buttocks do not look good in Lulus. The pants do not have magical powers that lift and inflate your gluts to perky proportions. Nope. In addition, gals with ghetto booties should also steer clear of the spanky spandex, as once again this is not a flattering look for you either. So who wins? I’ll tell you who, founder and Vancouver-based yoga enthusiast Chip Wilson, that’s who.

Good on him, I mean, I’m not slagging the guy for developing a successful business. What boggles my mind are the brilliant marketing campaigns that have arose as a result of the Lulu phenomenon. I dig their sustainability efforts and handy, reusable bags, notably the first of many companies to adopt this very tactic. Wilson even engaged in a rather clever PR stunt, emerging from a coffin last week during a press conference to announce his charity event Chip’s Not Dead Yet, raising funds for BC Children’s Hospital. Very clever Chippy.

However, I find it worrisome that people will wear these painted on pantaloons out to dinner, at nice restaurants no less. Wha? Not acceptable. This only gives Torontonians and Montréalers more ammo when dissing us west coasters for our lack of style. Deux pouces vers le bas.

Thus, I’d like to make a public plea – rock your Lulus responsibly; for physical fitness purposes only.

And with that possums, I’d like to share with you Madonna’s latest video, Give it to Me featuring Pharrell Williams, as leaked to the net this past week…and it’s hot. Damn Madge, you are one fierce 50 year old.