Once you go Mac you never go back

So I’ve gone and done it people. I’ve joined the ranks of hipster writers the world over. I’m playing for the other team. I’m one of the cool kids now. I’m the proud new owner of a Mac and I have to say - believe the hype.

It’s a spanky little machine, but what impressed me most about my Mac purchase was the experience. I was even offered an enthusiastic ‘congratulations’ as I made my way out of the store. As if I had just given birth to the thing. All things Apple seem to be at a level of ingenuity unmatched by their one and only competitor - Microsoft. For example, let’s take their new commercial starring Jerry Seinfeld. Have you seen this? What the devil made them think he would be an appropriate celeb to endorse the PC? Puzzling. He and Mr. Gates share an awkward moment together…ahem, shoe shopping. I was completely confused as to what exactly they were trying to pedal here. Jerry Seinfeld and Bill Gates for Payless Shoes perhaps? Good god. See bizarre-o ad below:



This latest attempt has only left Microsoft looking less sexy next to Apple’s low-budget yet impactful ads starring D-list actor Justin Long, (who was temporarily A-list during his brief courtship with Drew Barrymore). Apple was even cutting edge back in 1984 when Macintosh first hit the market. Remember this ad? It's and oldie, but a goodie:



Less is more folks. Perhaps Microsoft should consider casting someone a bit less 1995 for their ads. Apple – 1, Microsoft – 0.